We are testing our new beta website at beta.environment.gov.scot

How to use this website

How to use this websiteScotland’s Environment has been designed to act as a ‘one-stop’ resource to access a variety of environmental information from reliable and trusted providers

The information and links below provide guidance on the standards agreed by Scotland's Environment Web that should be adhered to.

If you have any further questions about our website please feel free to contact us.

 

The website is organised into sections to help you find the relevant information easily.

However, if you can’t find what you need, our homepage search provides you with the ability to search all of the content on this site along with selected resources from the web sites of our partners.

You can find out all the latest environmental information – from air quality to listed buildings – by using our ‘What’s in my area?’ search function.

By entering your postcode, you can access a variety of reports, statistics, news and data

Users can search for specific geographical information by using one of our map tools:

We are increasing the number of data sets and maps we provide on the website.

If you have an idea for a data set you'd like to see, please fill out the datasets form, and send it to seweb.administrator@sepa.org.uk

We are using Spotfire software to developing new data analysis and interpretation tools to make environmental data more accessible. If have any ideas for datasets you would like to see presented through a Spotfire application, please complete the Data Visualisation Application Request Form and send it to seweb.administrator@sepa.org.uk.

We are also starting to work with Linked Data - a method of publishing structured data so that it can be interlinked and become more useful through semantic queries.

We periodically review suggestions, and prioritise data sets for uploading.

1 Introduction

The following document will introduce and guide the various contributors to the Scotland’s Environment Web on how to publish environmental information ‘resources’ which can be found by using the website SEARCH functionality.

1.1 Background

The Scotland’s Environment Web LIFE+ Project website, initiated in September 2011, aims to be the “trusted” gateway to everything users want to know about Scotland’s Environment, bringing together the most up-to-date environmental information and data into the one place, so that it is easy to find, view, analyse and interpret. The Scotland’s Environment Web project is a multi-agency innovative partnership that is moving to a web based, dynamic, digital approach to providing access to data and information held and managed by a wide range of organisations across Scotland.

Scotland’s Environment Website has been developed to bring together information on Scotland’s environment from a multiple sources. It has been created to provide a reliable, coherent source of environmental information from authoritative sources in Scotland.

It is intended to be the first place that anyone would choose to look for reliable and accurate information on Scotland’s environment from known and trusted sources. The purpose of this document is to specify the functionality that will enable all partners to contribute to information and data that users can search for and find on the website.

1.2 Intended Users of this document

This document is intended to be used by Scotland’s Environment Web partner organisations with resources that could be exposed via the website SEARCH. This can include documents, interactive tools, blogs, press releases, videos, data sets, web pages, maps or other relevant media that has been published on the partner’s website. Appendix 1 of this document has guidelines to follow to identify relevant resources.

It is intended to inform the partner web administrators, and any person involved in publishing information to their website, on the correct procedure to follow to ensure the resources to be published appear in the right place in the Scotland’s Environment Web SEARCH.

The following functional areas will need to be involved in the initial set-up within the partner organisation as each of them will be required to do some work in order to set up the “publish to Scotland’s Environment Web” system.

1. Information / Knowledge Management

  • To define a process by which ‘resources’ will be identified for inclusion.
  • To define how the ‘resources’ are categorised.

2. Information Service / Web Development

  • To set up a site map for all the relevant URL’s.

3. Communications or Other

  • To inform all the content users about the process change.

2 “Google-like” box and button search

In June 2014, the new design for Scotland’s Environment website was launched. This new design now includes a new Home Page SEARCH function that asks the User “What are you interested in?” in a Google-like box and button search. By using this option the User expects comprehensive search results that will contain resources that they are looking for. The search results that are returned will include pages from with Scotland’s Environment website as well as resources that have been identified on the partner’s websites.

The website is categorised into areas that the User can engage with, and the search results are returned under these categories:

  • Get Informed – resources that Users can read and digest to understand and get informed about the different aspects and interactions of Scotland’s environment and can include research, policies, strategies, guidance, briefings etc.
  • Get Interactive – more data focussed resources that Users can interactive with to get a more in-depth understanding through visualisation, analysis and interpretation of data related to environmental issues.
  • Get Involved – resources that Users can use themselves and encourage others to get involved in action to monitor, protect and improve the environment.
  • Get Communicating - resources that Users can view to get up-to-date news and updates about Scotland’s environment, updates to the website and news from partner organisations.

(see 2.2 below for more detail)

The keyword(s) that the User enters into the homepage SEARCH will search all of the identified resources from partner’s websites as well as the content of Scotland’s Environment website. The SEARCH will only pick up resources that have been published on partner’s websites and which have been specifically flagged by an authorised person(s) for inclusion in the SEARCH results. The responsibility for the source and content remains with the partner organisation and ensures that the website users have access to an accredited, up-to-date tailored set of information resources providing context, background information and detail.

2.1 Summary of Functionality

As each partner holds relevant information resources on their own website with a specific content management system, this document is a generic guide to the steps that need to be completed in order to ensure the resources are found by the search engine and thus by web users.

The actual technical solution will be different for every organisation depending on how information resources are published on their website(s). However, there are a number of generic steps which will need to be fulfilled.

  • Based on the suitability criteria provided (See Appendix 1), identify the resources already published on the partner websites (or at least held at a specific “URL”), which should be made available to the Scotland’s Environment website SEARCH.
  • Decide which category the resource is most suitable published (see definitions in Section 2 above and Section 2.2 below – Get Informed, Get Interactive, Get Involved and Get Communicating).
  • Ensure that the URL is unique for each information resource and ensure that the name describes its content and a full title and description where necessary.
  • Liaise with your technical staff to identify a solution for the provision and updating of your information resources to be included in the Scotland’s Environment Web SEARCH.
  • Prepare or update your governance arrangements to ensure the ongoing delivery of appropriate new resources, including updating and removal of existing resources as required.

2.1 Definitions

Table 1 - Definitions

Term

Definition

Resource

For the purposes of this document, is an item that provides information and/or about the environment in Scotland.

  • The resource must have a uniform resource locator (URL) that is accessible over the internet. A URL must be unique.
  • Multiple resources can have a single URL (holding page).
  • A resource can be in multiple formats.
  • The resource will be treated differently depending upon its format. It is up to the publisher to ensure the integrity and layout of the resource presented in the URL.
  • Includes documents, interactive tools, blogs, videos, web pages, maps or other relevant media.

Category

Categories are defined by what the User can do with the information. Ultimately all the information on the website is informing, but by presenting it this way, the User can choose their route.

Get Informed - resources that Users can read and digest to understand and get informed about the different aspects and interactions of Scotland’s environment.

  • In the first instance this is the textual content that resides under the State of the Environment report and the data found for the Trends and Indicators section.
  • Resources relating to Get Informed can include research, policies, strategies, reports, guidance, briefings etc.

Get Interactive - data focussed resources that Users can interactive with to get a more in-depth understanding through visualisation, analysis and interpretation of data related to environmental issues.

  • Mapping and viewing of spatial data
  • Data visualisation and analysis
  • Environmental games
  • Any other interactive data modelling, analysis, viewing and interpretation tools, and applications.

Get Involved – resources that Users can use themselves and encourage others to get involved in action to monitor, protect and improve the environment.

  • Links to community projects (Project Finder)
  • Tools to support new projects
  • Case studies of best practice
  • “How To” guidance and Learning tools
  • Mobile Apps to collect data and find out more about the local environment

Get Communicating – resources that Users can view to get up-to-date news and updates about Scotland’s environment, updates to the website and news from partner organisations.

  • Topical and relevant environmental news from third party websites
  • News, announcements and updates from Partner organisations – including events
  • Social media

Sitemap

A sitemap is a list of the URL resources on your site which are available for the search engine to include in the search

Metadata

Data that describes other data

3 Management of Partner Information Resources

3.1 Manually Identify the Relevant Resources

In order to select resources to be included in the Scotland’s Environment website SEARCH results, partners will need to use the guidelines found in Appendix 1.

The table shows the environmental topics which we believe are relevant to be included in the search (linked to the State of Environment Report topics). However you may want to create your own criteria as long as the information resources comply with the broad outline pertaining to Scotland’s environment then they can be included.

3.2 Identify the Information Resources

Each partner will need to establish a mechanism to filter all the relevant resources to be included in the Scotland’s Environment website SEARCH.

In SEPA for example, a Scotland’s Environment Web category has been created in the content management system (CMS) system and SEPA publishers need to manually flag a document by ticking the Scotland’s Environment Web category when the document is to be included in the SEARCH.

Partners will also need to allocate the resources to the aforementioned categories. These categories will be in an alphanumeric format. Therefore the following identifiers are associated to these areas of the website.

  1. Get Informed
  2. Get Interactive
  3. Get Involved
  4. Get Communicating

Each organisation may have a different way of ensuring this process is implemented and it will depend on the particular structure of the partner’s website. Section 4 of this document contains the necessary information for the web management team to implement a dynamic feed of the identified resources to Scotland’s Environment Web.

It is therefore crucial that all Web editors and CMS trainers are aware of this additional step in order to upload a relevant information resource to the site.

Publishers will need to be aware of this when publishing information onto the website in the future.

3.3 Communicating with all Content Management System users

Each partner will need to create a communications plan to promote Scotland’s Environment Web throughout its organisation in order to ensure that staff recognise when it is appropriate to make a resource available to the Scotland’s Environment Web SEARCH.

3.3.1 Document Titles

It is important to ensure that publishers give all relevant Resources appropriate titles which are easily associated with the subject content as, although the search will identify any information resource, the SEARCH results will return the actual title that the document has in your content management system.

The following example is returned for a search on “Red Squirrels”

Search - Scotland 's Environment Web

Any names which are vague or unhelpful will make it difficult for SEARCH users to find the correct information.

The following example is an example of an unhelpful, non-descriptive document title.

Search - Scotland 's Environment Web

3.4 Naming Conventions

As all tagged documents will now be available to all Users of Scotland’s Environment Web, including the general public, it is important that all of the information resources included in the SEARCH have user-friendly, descriptive names that immediately explain their content. See Appendix 2 for guidance how to use descriptive names when uploading documents using a content management system. The actual naming conventions used are at the discretion of the partner resource provider.

4 Publishing the Information Resource

4.1 Technical Guidance

Your Web services department will be required to do some one off technical work to set up the process.

The standard used to ensure that all the information resources are included in the website search is that the information/resources will be contained in a sitemap file on the same internet domain as the website supporting it.

Information on the standard is available here: http://www.sitemaps.org/protocol.php & http://en.wikipedia.org/wiki/Site_map

The sitemap will be indexed daily and new content discovered will appear in the Scotland’s Environment website SEARCH results. The sitemap file must conform to the protocol.

SEPA’s Web team can be contacted through an email to seweb.administrator@sepa.org.uk to further explain the technical details if necessary.

4.2 Alternative Method

As the most important element of the technical solution is to ensure that the search engine identifies a relevant information resource on your website it is also possible to manually create a site map which contains the XML tagged URL’s in a table. This will help with items that are deemed valuable to Scotland’s Environment website SEARCH.

Obviously this would involve a higher level of maintenance to ensure all resources are updated and new resources added, and should only be considered for those sites which do not have too many information resources which require to be published. However it might be a useful alternative solution if your current CMS system does not have the facility to tag and identify particular documents to be stored on the sitemap. If you choose this method, the SEWeb Administrator will require details of the relevant person that can be contacted to manage the process of review and update of the site map.

5 Appendix 1 - Guidelines for Publishing Information Resources

When identifying Resources for Scotland’s Environment website SEARCH, you might find it useful to consider the relevance of resources for the website as being defined by two axis:

Appendix 1 - Guidelines for Publishing Information Resources

5.1 Environmental Topic

The simplest assumption to make is that the SEARCH should consider the range of topics as defined in the State of Environment report (Get Informed).

Table 2 – SoE Environmental Chapters and Topics

Chapter

Sub-heading

Topic

Air

What is it?

Air Quality

Climate

What is it?

Climate

Water

What is it?

Coastal waters

Estuaries

Freshwater lochs

Offshore waters

Rivers & canals

Benefits and uses

Aquaculture

Wildlife

Estuaries and coastal

Rivers and Lochs

Land

What is it?

Landscape

Rocks and landforms

Soils

Wetlands

Benefits and uses

Crops and livestock

Fossil fuels and minerals

Timber and Forestry products

Wildlife

Farmland

Mountains and Uplands

Woodlands and Forests

People & the environment

Benefits and uses

Benefits from the environment

Cities, towns and greenspace

Historic Environment

Recreation

Environmental management

Waste

Land Use Strategy

Energy

There are other issues not being directly considered such as Health and Wellbeing, Animal Health and Plant Health but, even for these, some resources may be picked up through their use as references in the text for a particular topic, e.g. Air Quality, Farmland wildlife.

5.2 Relevance

More difficult to define is the other “axis”, which defines the relevance of any particular resource, publication, report, etc to the primary purpose of the website and the four Categories (Get Informed, Get Interactive, Get Involved, Get Communicating).

Defining what is relevant will often rely on the judgment of the individual who is publishing the resource within the partner organisation. If you have any queries with regards to the relevance of any information or resources, contact the seweb.administrator@sepa.org.uk

Table 3 – Examples of relevance of resources for the Scotland’s Environment website SEARCH.

Resource Type

Purpose

Category

In SEARCH

Out SEARCH

Report

Evidence collated and published by a trusted source to support the development of a national policy

Get Informed

x

 

Organisational position statements on an environmental issue

   

x

Board / Organisation reports and information

   

x

Short term consultation document seeking views and feedback new regulation or legislation (see News Item – Get Communicating)

   

x

Guidance

Best practice on how to run a citizen science project

Get Involved

x

 

On how to use data

Get Interactive

x

 

Current environment policy and/or legislation that relates to Scotland’s Response to an environmental issue

Get Informed

x

 

Regulatory/licensing/operational process guidance

   

x

Research

Verified research from carried out/commissioned by partner organisations and Scottish universities/research providers about Scotland’s environment

Get Informed

x

 

Unverified research / research from outwith Scotland

   

x

Video

Video from trusted source to promote or explain an environmental strategy, policy or environmental topic e.g. http://scotland.forestry.gov.uk/supporting/strategy-policy-guidance/native-woodland-survey-of-scotland-nwss/scotlands-native-woodlands

Get Informed

x

 

Video to promote best practice case studies of how to take environmental action e.g. http://www.greenerscotland.org/why-live-greener/if-everyone-in-scotland?utm_source=Email+Signature&utm_medium=Email+Signature&utm_campaign=If+Everyone+In+Scotland

Get Involved

x

 

Videos of meetings e.g. Scottish Parliament committee videos, or videos promoting any political party, company or industry sector, or lobby groups

   

x

Blog

Factual, unbiased, trusted source, about Scotland’s Environment

Get Communicating

x

 

Lobby group with political bias/agenda

   

x

Data

Data collected and published as a result of research commissioned/carried out by trusted source, or that is reported for environmental indicator reporting

Get Informed

x

 

Organisational quality performance data

   

x

News item

Announcement from a partner organisation on a new consultation document launched, or event being held.

Get Communicating

x

 

Political statements or lobby group campaigns that take a biased position on an environmental issue.

   

x

Applications

Mobile app to collect environmental data

Get Interactive

x

 

Application or tool to visualise, model and view mapping data

Get Interactive

x

 

6. Appendix 2 – Guidelines for Naming Documents for Inclusion

6.1 Naming Conventions

6.1.1 Title

  • The title should be the formal title.
  • If a resource’s official or formal title is one which members of the public would find incomprehensible, it should be allocated an additional, meaningful title.
  • If the resource does not have a formal title, then it must be allocated a title which is meaningful and stand-alone.
  • The publication date, or timeframe of the document, should be included where known.
  • If the document is part of a series, the naming convention should be consistent throughout.
  • The title should be written in sentence case.
  • The titling convention should be: Subject/context/timeframe/version

For example:

Scottish Bathing Waters / Annual Report / 2011

Action on Climate Change / Four Agencies’ Statement / 2009

6.1.2 Author

  • Identifies who is primarily responsible for the content of the resource. May be an individual (personal author) and/or an organisation (corporate author).
  • As outlined in the original
  • For documents created by other organisations, it is particularly important to record the organisation name.
  • If nothing else is known about the resource apart from it being SEPA then simply enter “SEPA”.
  • Use full names rather than acronyms - Scottish Environment Protection Agency preferred to SEPA

6.1.3 Date

A date associated with an event in the life cycle of the resource - generally the year created will suffice. Including a date of publication enables the user to find the resource by limiting the number of search hits according to a year. If date not stated, and unable to make an informed guess, leave blank

6.1.4 Keyword/Subject

  • Keywords can be defined as the specific terms used by person to search for something on the internet
  • Subject sums up the principle topic or topics of the content of the resource

For example a position paper on Ecosystem services - the subject would probably be “ecosystem services” or the human benefits from ecosystems. There are numerous keywords which could be encompassed by this subject: Provisioning services (genetic resources, food and fibre, and fresh water), Regulating services (the regulation of climate, water, and some human diseases), the value of the environment, natural capital etc.

7. Appendix 3 – Technical Description

7.1 Process Model

Appendix 3 – Technical Description

7.2 Example XML sitemap

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc> http://www.sepa.org.uk/water/bathing_waters/bathing_water_profiles.aspx</loc>
<category>get informed</category>
</url>
<url>
<loc>http://www.sepa.org.uk/water/bathing_waters/idoc.ashx?docid=018f4916-4a2b-4729-93a2-99228f4f313a&version=-1</loc>
<category>get informed</category>
</url>
....
...
</xml>

Sitemap protocol : http://www.sitemaps.org/protocol.html

1. Introduction

1.1 The brand

This guide is for anyone involved in promoting and disseminating information about Scotland’s Environment Web Project and/or Scotland’s Environment website.

The Scotland’s Environment Web identity is the way in which the Project and website are represented visually. The brand has been designed to work across a range of applications and products and should not be altered or modified in any way. By using the correct logos and colours, a strong consistent brand is established for Scotland’s Environment Web.

The Scotland’s Environment Web brand is available for the partners to use on their own web sites, publications, presentations and promotional materials where information about any aspect of Scotland’s Environment Web is disseminated, communicated, promoted to internal and external audiences.

1.2 What is Scotland’s Environment Web

Scotland’s Environment Web is not a legal entity. It does not own any of the data that is presented within the applications and tools on the website, and does not express opinion. It is a multi-agency partnership project, managed by SEPA, that has been awarded funding support by the European Commission LIFE+ Programme.

When referring to Scotland’s Environment Web in any communication, the abbreviation “SEWeb” should never be used. Below is a summary of the two main references for use:

1.3 Key Considerations

As Scotland’s Environment Web receives funding from the European LIFE+ Programme, it is obliged to mention the Community support (LIFE+ Programme) in the promotion of the Project in any communication materials.

SEPA is the beneficiary and match funder to the LIFE+ Programme financial support, and its role in managing the Project on behalf of partners should always be referenced, where appropriate.

The following supplementary information about Scotland’s Environment Web is recommended for use in supporting text when using the brand e.g. footnotes, notes to editors.

SEPA manages Scotland's Environment Web on behalf of a partnership of key environmental organisations in Scotland - www.environment.scotland.gov.uk/about-us/scotlands-environment-partners

SEPA has received funding support from the European Commission LIFE+ funding programme to support the delivery of a range of partnership initiatives that will provide a trusted gateway to data and information about the environment, and involve Scotland's Citizens in discussion, monitoring and action to protect and improve the environment.

The LIFE programme is the European Union's funding instrument for the environment, which contributes to the implementation, updating and development of EU environmental policy and legislation.

For further information about the Scotland's Environment Web LIFE funded project -
www.environment.scotland.gov.uk/about-us/lifeplus-project

For any audio-visual material, the credits at the beginning or at the end, should include an explicit and readable mention of the LIFE+ funding support (e.g. “with contribution of the LIFE+ financial instrument of the European Community”)

1.4 Queries

For any queries relating to this guidance and/or the use of the Scotland’s Environment Web brand (logos and icons), please contact : seweb.administrator@sepa.org.uk

2. Scotland’s Environment Web Logo

The logo is the main element of the Scotland’s Environment Web brand. It is designed to convey the principal focus of the Project and the website. The following examples show the recommended use of colour. They provide a guide to reproducing the logo on white and coloured background. The logo colours should never be replaced by other colours.

The full logo on either the blue or white background

Scotland's Environment Web Logo - Full width Scotland's Environment Web Logo  - Full width with background

Scotland's Environment Web Logo - Two lines Scotland's Environment Web Logo - Two lines with background

If the logo must be in monochrome, it should be displayed like this:

Scotland's Environment Web Logo - Full width - Monochrome Scotland's Environment Web Logo - Two lines - Monochrome

The logo colours must not be reversed:

Scotland's Environment Web Logo - Full width - Reversed Scotland's Environment Web Logo - Two lines - Reversed

3. Scotland’s Environment Web colour pallete

The logo colours of Scotland’s Environment Web are blue and green, and should wherever possible appear on a white background.

The logo colours can be achieved by using the Pantone colour references or by four-colour process:

Pantone 660 C Pantone 368 C

CMYK

CMYK

Cyan: 95%
Magenta: 36%
Yellow: 0%
Black: 25%
Cyan: 29%
Magenta: 0%
Yellow: 66%
Black: 23%

RGB

RGB

Red: 10
Green: 123
Blue: 191
Red: 140
Green: 197
Blue: 66

Hex

Hex

#0a7bbf #8cc542

Websafe

Websafe

#0066cc #99cc33

4. Logo elements

4.1 Logo Orientation

The logo should never be displayed in any other orientation from what is provided:

Scotland's Environment Web Logo - Full width - Orientation Scotland's Environment Web Logo - Two lines - Orientation

4.2 Logo aspect ration

The ratio of the logo must be preserved and not distorted in any way. When resizing, care must be taken to lock the aspect ratio so that it is neither condensed nor expanded:

Scotland's Environment Web Logo - Full width - Aspect ration Scotland's Environment Web Logo - Two lines - Aspect ration

4.3 Minimum logo size

The logo should never be reproduced so small that the type is unreadable. The minimum acceptable size for the logo is 30x19mm (223x140 pixels):

Scotland's Environment Web Logo - Full width - 223 pixels Scotland's Environment Web Logo - Two lines - 223 pixels

If a smaller logo representing Scotland’s Environment Web is required, it is recommended that the “Scotland’s Environment Leaves” logo is used (clearly referencing Scotland’s Environment Web / website in the accompanying text)

Scotland's Environment Web Leaf

4.4 Minimum clearance space for logo

A clear space should be maintained around the logo at all times to ensure it stands out. No other elements should appear in this clear space. A rough guideline for the minimum amount of clear space to leave would be the height of the letter S in Scotland, though more clear space can be left as required.

Scotland's Environment Web Logo - Full width - Minimum clearance Scotland's Environment Web Logo - Two lines - Minimum clearance

5. Use of the logo

The logo should be used consistently across all Scotland’s Environment Web promotional materials and should always be accompanied by the Scotland’s Environment website address (explicitly as text and, if appropriate, as an embedded hyperlink within the logo)

www.environment.scotland.gov.uk

5.1 European Commission LIFE+ logo

As Scotland’s Environment Web receives funding support from the European Commission LIFE+ Programme, the LIFE logo should always be included in any presentations, promotional material, dissemination of information where the Scotland’s Environment Web logo is used.

LIFE+ Logo

5.2 Partner identities

Scotland’s Environment Web is a partnership project and all products/applications on the website are derived from data and information that has already been published and provided to the Project by partner organisations. Partner organisations are encouraged to promote the project and the website wherever possible, and use the Scotland’s Environment Web logo in conjunction with their own brand/identities, as considered appropriate.

5.3 Product and website icons

Scotland’s Environment Web has also produced a series of icons that can also be used along with the Scotland’s Environment Web logo, to promote specific products, applications and website pages. These icons are also being used throughout the website to help users navigate between pages and applications For example:

State of the Environment State of the Environment Report www.environment.scotland.gov.uk/get-informed
View our Spotfire data Discover Data applications www.environment.scotland.gov.uk/get-interactive/discover-data
View this chapter on our map Map View www.environment.scotland.gov.uk/get-interactive/map-view
Mobile Apps Mobile apps www.environment.scotland.gov.uk/get-involved

These icons should be used with the relevant web link to take users directly to the web page that the icon and supporting communications information is referring to.

All logos and icons can be downloaded from Scotland’s Environment website (under the "" tab):

www.environment.scotland.gov.uk/about-us/how-to-use-this-website

6. Scotland’s Environment Web typestyles

When presenting Scotland’s Environment Web identity on any designed documents the following typestyles may be used.

Logo

Melbourne

Melbourne font

H1

Trebuchet MS

Trebuchet MS font

H2, H3 & Body

Arial

Arial font

7. Powerpoint slides

When referencing Scotland’s Environment Web in powerpoint presentations, please use the Scotland’s Environment Web logo, website address and any relevant icons (as noted above).

8. Queries about Scotland’s Environment Web and website

Please use the email address noted below to direct any queries about Scotland’s Environment Web and/or website, within communications material :

seweb.administrator@sepa.org.uk

The “Contact Us” page on the website can also be used to submit any queries.

www.environment.scotland.gov.uk/get-communicating/contact-us

Receiving

Calls received from our Contact Us form on Scotland’s Environment website are logged in the call tracking system Supportworks.

Information stored on each call includes:

  • name
  • e-mail address
  • details of enquiry
  • record of any communications required to resolve the call
  • a unique call reference number

Responding

Each call will be responded to with any relevant information being e-mailed to the person enquiring. In order to provide an appropriate response, it may sometimes be necessary to share the information stored with some or all of the following parties:

Where information is shared with a Partner, the Partners will be asked to provide a response e-mail to the person enquiring and to copy (CC)  SEWeb.administrator@sepa.org.uk, so that the progress  of responses external to SEPA can still be tracked.

Response times to calls are driven by SEPA Service Level Agreement (SLA ) of 4 weeks ; every effort will be made to resolve each call within that timescale.

Tracking

A record of each call is held in Supportworks until the call has been resolved and the enquirer has been provided with a suitable response to their enquiry. The call can then be closed. If need be a call can be reactivated.

In addition, Scotland’s Environment will store a list of calls in an excel document recording:-

  • Date logged
  • Name
  • E-mail address
  • Details of Enquiry
  • Actions
  • Date resolved

This excel document ensures all calls are tracked to completion and helps trace calls that have been assigned outside Scotland’s Environment Supportwork stack to either WebTeam stack or externally to partners.

Scotland's Environment Web logo Scotland's Environment Web logo

Scotland's Environment Web logo Scotland's Environment Web logo
Scotland’s Environment Web Project and Website
Download our logo Download our logo

Download our logo Download our logo
Scotland's Environment Web Leaves Scotland’s Environment Web Leaves Download our logo
Scotland’s Environment Web LIFE+ logo

European LIFE Project - Scotland’s Environment Web receives funding support from the European Commission LIFE+ Programme. The LIFE logo must therefore be included in any instance of using Scotland’s Environment Web logo

Find out more about the LIFE+ project

Download the LIFE+ logo
State of Environment Report

State of Environment Report – an assessment of Scotland’s Environment and how it is changing

View our State of Environment Report

Download our icon
Indicators and Data

Indicators and Data – data sets that have been used to assess the State of Scotland’s Environment

View our Indicators and Data

Download our icon
Map View

Map View – view any combination of nearly 300 map layers which are published by different organisations

View our Map View

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Land Information Search

Land Information Search – draw an area on a map and search over 30 map layers to view land designations that must be taken into account when applying for Rural Development contracts and/or felling licences

View the Land Information Search

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Discover Data

Discover Data – data visualisation and analysis tools that transforms significant amounts of raw data into interactive graphs, charts and maps

View our Discover Data

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Project Finder

Project Finder – organisations can promote citizen science and action projects, and volunteers can find projects to get involved in

View our Project Finder

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Citizen Science Toolkit

Citizen Science Toolkit – free resources to help those who want to set up their own citizen science project

View our Citizen Science Toolkit

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Youth Discussion Competition

Youth Discussion – find out what Scotland’s young people were talking about in their entries to the competition, and see what happened at the Awards Event

View our Youth Discussion Competition

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Public Discussion Toolkit

Public Discussion Toolkit – information and guidance on how to run public discussion events to discuss environmental issues

View the Ipsos Mori - Conducting Public Discussions about the environment PDF

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Mobile Apps

Mobile Apps – recommended mobile apps to observe and record changes in the environment, and find information about your local environment and action you can take

View our list of Mobile Apps

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Social Circles

Social Circles – connect to Scotland’s Environment web through different social media channels and share information about Scotland’s Environment

View our Social Circles

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Our Newsletter

Newsletter - subscribe to the latest news about Scotland’s Environment Web and see past copies of the newsletter

View our latest newsletter

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Give us your feedback Give us your feedback – we want to hear what you think about the different features and tools on Scotland’s Environment Web. Take a couple of minutes to give us your comments and answer a couple of questions Download our icon

Rules for Engagement

Scotland’s Environment social media channels are managed by SEPA on behalf of Scotland’s Environment Web partners

SEPA takes no responsibility if any of the Scotland’s Environment Web social media services are unavailable at any point for whatever reason.

The following words and phrases in this policy have the following meanings;

 “We”, “Us” and like terms refer to the Partner Bodies involved in Scotland’s Environment Web. It may, where the context requires, refer only to some of the Partner Bodies.

“Website” means the website of Scotland’s Environment and, unless the context otherwise so requires, also includes the website of the Partner Bodies and each of Us.

 “You” means any person who has viewed, liked, followed, posted, commented or otherwise accessed the Scotland’s Environment social media channels, “your” shall refer to you. “You” includes any person acting on your behalf.

Employees of SEPA and other Scotland’s Environment Web partner organisations should ensure they are fully aware of, and use Scotland’s Environment Web social media in accordance with their respective social media guidelines.

Facebook

The purpose of Scotland’s Environment Web Facebook page is to allow You to ‘Like’ our Page and keep up-to-date with what is going across website, the wider Scotland’s Environment Web Project and the partners.

Facebook terms for followers

All comments, images, videos and other type of material posted by followers onto the Scotland’s Environment Web Facebook page do not necessarily reflect the opinions or ideals of Scotland’s Environment website and Us.  We do not represent or warrant the accuracy of any statement or claims made on the Page, Scotland’s Environment website and Partners are not responsible for any user content on the Page, and do not necessarily endorse any opinions expressed on the fan Page. 

Rules of posting comments on the Scotland’s Environment Web Facebook page

We reserve the right to remove messages or posts at our discretion, which are considered to be the following:  

  • Likely to provoke, attack or offend others on the Page
  • Advertise products or services for profit without prior consent
  • Encourage activities which could endanger the safety or well-being of others 
  • Racist, sexist, homophobic, sexually explicit, abusive or otherwise objectionable
  • Contain swear words or other language likely to offend 
  • Break the law or condone or encourage unlawful activity (this includes breach of copyright, defamation and contempt of court)
  • Are seen to impersonate someone else 
  • Repeatedly post the same or similar messages ('spam') 
  • Are unrelated to the topic of conversation
  • Include personal/contact details

We reserve the right to delete comments on a post if it is deemed irrelevant or out of date. We are  able to block/report any user who chooses to break these rules.

Repeatedly posting personal or offensive comments about individual members of the public, or people who work for Scotland’s Environment Web Project or our partners, may be considered harassment. We reserve the right to remove such messages and take action against those responsible.

The Facebook Page should not be seen as a forum for Scotland’s Environment Web partner organisations’ employees to post on without prior consent from the dedicated social media team. We reserve the right to remove any posts we deem inappropriate by employees.

Users are required to adhere to the Terms and Conditions of Facebook

https://www.facebook.com/legal/terms

Twitter

Twitter is a ‘micro-blogging’ service which allows people and business to quickly communicate via short, sharp text-based updates which are 140 characters or less.

The purpose of Scotland’s Environment Twitter account is to allow You to ‘follow’  tweets to remain up-to-date with what is going on across Scotland’s Environment website, the wider Scotland’s Environment Web Project and the partnership.

If Scotland’s Environment Web Twitter follows a Twitter account or refers to existing hashtags it doesn’t imply any kind of endorsement by Us. We also do not use any automation to post Twitter content. Tweets will never contain the following: commercial promotions or spam; plagiarised or copyrighted material; personal attacks, insults, or threatening language.

Users are required to adhere to the Terms and Conditions of Twitter

https://twitter.com/tos

YouTube

YouTube is a video-sharing website on which users can upload, share, and view videos. We will use YouTube to host and store video content so certain polices must be kept in mind when using YouTube on behalf of Scotland’s Environment Web. 

Video content related to Scotland’s Environment Web will adhere to the community rules:

  • Does not contain graphic or gratuitous violence.
  • Respect copyright. Only videos that are made by Us or is authorised to use. We will not use content to which someone else owns the copyright, such as music tracks, snippets of copyrighted programmes or videos made by other users, without the requisite authorisations.
  • YouTube encourages free speech and defends everyone's right to express unpopular points of view. But YouTube does not permit hate speech (speech which attacks or demeans a group based on race or ethnic origin, religion, disability, gender, age, veteran status and sexual orientation/gender identity).
  • We will not create misleading descriptions, tags, titles or thumbnails in order to increase views.
  • We will not post large amounts of untargeted, unwanted or repetitive content, including comments and private messages.

Users are required to adhere to the Terms and Conditions of YouTube

https://www.youtube.com/static?gl=GB&template=terms

Instagram

Instagram is an online photo-sharing, video-sharing and social networking service that allow users to take pictures, apply digital filters, and share them on a variety of social networking services. We will use Instagram to create an online bank of #ScotEnvironment and images that best represent different aspects Scotland’s Environment.  We will show a selection of moderated images on Scotland’s Environment website and may encourage interested users to take images of certain environmental topics.

Users are required to adhere to the Terms and Conditions of Instagram

http://instagram.com/about/legal/terms/#

Google+

The purpose of Scotland’s Environment Google+ page and features is to support Google search facilities and allow You to remain up-to-date with what is going on across Scotland’s Environment website, the wider Scotland’s Environment Web Project and the partnership.

Users are required to adhere to the Terms and Conditions of Google+

https://www.google.com/intl/en/+/policy/content.html

Images

If posting images or videos of SEPA/Scotland’s Environment Web Partner employees and /or third parties on Scotland’s Environment Web social media channels, such usage needs to be authorised by the individuals concerned prior to release (in accordance with the Data Protection Act 1998)

Responding to social media questions & queries

Scotland’s Environment Web and social media channels are monitored during Monday to Friday, 9am to 5pm (except public holidays).

Questions asked through Scotland’s Environment Web and social media channels will be monitored and identified during these times.

Where a question or query can be answered by providing a link to relevant information on the Scotland’s Environment Web, the Scotland’s Environment Web Administrator will respond via the relevant social media channel.

For all other questions or queries submitted via social media, the Scotland’s Environment Web Administrator will request, via the relevant social media channel, that these are submitted to the ‘Contact us’ section of Scotland’s Environment website . The initial receipt of the query will be by SEPA and a response will be provided by the SEWeb.Administrator@sepa.org.uk

Where the question, submitted to the “Contact Us” page of the website, is best answered by a Scotland’s Environment Web partner organisation, your details provided in the Contact Us form (Name and email address) may be forwarded to the partner organisation who will thereafter manage the response. 

Please note, We reserve the right to publish answers to questions on Scotland’s Environment website and appropriate social media channels, but will not identify the personal details of the individual that has asked the question.  We also reserve the right not to respond to queries in particular circumstances – for example, if queries are party political, are a commercial endorsement, use offensive language.

Contact

If you require clarification on any part of this policy, please contact us

 

Responding to social media queries

1. Scotland’s Environment Web Social Media Channels

Scotland’s Environment social media channels are managed by SEPA on behalf of Scotland’s Environment Web partners.

The Social Media Channels that are currently operated are:

2. Expressing opinion

Scotland’s Environment social media channels are primarily used for dissemination of relevant information to promote the website and the wider project. Sources of information will include posts on the Get Communicating page (Scotland’s Environment news and website updates), project progress reports, information provided by partners to the Scotland’s Environment Web Administrator.  Information posted onto Scotland’s Environment Web social media channels will be factual, unbiased, and will not express opinion.

When interacting with Scotland’s Environment social media channels, partners can express opinion subject to their internal approval processes.

3. Responding to social media questions and queries

Questions asked through Scotland’s Environment social media channels will be monitored and identified.

Where a question or query can be answered by providing a link to relevant information on the Scotland’s Environment website, the Scotland’s Environment Web Administrator will respond via the relevant social media channel.

For all other questions or queries submitted via social media, the Scotland’s Environment  Web Administrator will request, via the relevant social media channel, that these are submitted to the ‘Contact us’ section of Scotland’s Environment.

A response will be provided via social media channel to the effect:

“In order for us to answer your question, please could you submit it to the ‘Contact us’ section of Scotland’s Environment website.”

The initial receipt of the query will be by SEPA and a response will be provided by the seweb.administrator@sepa.org.uk where it can be answered by a member of the Scotland’s Environment Web Team or SEPA Staff.

Where the question, submitted to the “Contact Us” page of the website, is best answered by a Scotland’s Environment Web partner organisation, the enquirer will be made aware that their contact details provided (Name and email address) may be passed onto the relevant Partner Organisation who will thereafter manage the response.

When the answer is provided by a partner organisation and considered not to be of a sensitive/restricted nature, this might be copied to the Scotland’s Environment Web Administrator for inclusion on the website and appropriate social media channel.

4. Response timescales

Scotland’s Environment website is monitored during Monday to Friday, 9am to 5pm (except public holidays).

If a question or query can be answered by providing a link to relevant information on the Scotland’s Environment website, the Scotland’s Environment Web Administrator will respond via the relevant social media channel with 2 working days.

All social media questions requiring a partner response will be responded to within 2 working days hours, with the following holding message:

“In order for us to answer your question, please could you submit it to the “Contact Us” section of Scotland’s Environment website?”

If a question is submitted to the Contact Us page, the timescales for managing the response will fall under the existing Scotland’s Environment Web service level agreement for response times (28 days).

5. Responsibilities for tracking questions

Social media questions and queries that require a Scotland’s Environment Web response will be formally logged by the Scotland’s Environment Web Administrator.

Any social media questions that require a response from a partner organisation and are followed up with a submission to the Contact Us page, will be logged by the Scotland’s Environment Web Administrator.  These queries will thereafter fall under the Scotland’s Environment Web – Contact us response procedure

It is the responsibility of the Partner organisation who has received the query/question from the Scotland’s Environment Web Administrator to respond directly to the enquirer.  If the question and response is considered not to be of a sensitive/restricted nature by the organisation responding to the question, answers (not including any personal information/data) should be copied to the Scotland’s Environment Web Administrator for possible inclusion in the website and relevant social media channels.

Scotland's Environment Web map page draws on publically available WMS from a range or partners and external sources. WMS must conform to the OpenGIS Web Map Service standard - http://www.opengeospatial.org/standards/wms/

To optimise metadata searches WMS metadata should be to Gemini2/INSPIRE standard - http://www.agi.org.uk/uk-gemini/

Current homepage layout of Scotland’s Aquaculture and Scotland’s Soils (September 2014)

Scotland 's Aquaculture 2014-09 - Homepage layout

Scotland 's Soils 2014-09 - Homepage layout

Design styles

A daughter site of Scotland’s Environment Web uses two colours, a highlight colour and a dark grey with variations of the grey throughout the site.

Menu bar and text colour

#333333

Variations

#5C5C5C #EAEAEA #F2F2F2 #828282

Highlight colours

The highlight colour should be used as a 3px wide left border on boxes containing text or images.

#CCCC00 #FFBF00 #B088EC #12A9D3 #FF8023

Basic layout of the website

The width of the website is 960px with left and right padding of 24px. This remains consistent throughout all elements of the site. The 24px at each side is applied using both margins and padding on the various elements.

Scotland’s Environment Web logo

Scotland’s Environment logo should be placed in the header on the top right hand side and link to the website. It will appear on all pages.

Part of Scotland's Environment Web logo

Font

A highlight font, Melbourne, is used throughout the site. Its main uses are the title of the website in the header and the in the slideshow text on the homepage.

Melbourne font

Standard HTML tags

Scotland’s aquaculture

body, html

color: #333333; font-family: Arial,Helvetica,sans-serif; font-size: 12px; margin: 0; padding: 0;

h1

color: #333333; font-size: 1.5em;

h2

color: #333333; font-size: 0.938em;

h3

color: #333333; font-size: 0.813em;

p

color: #333333; font-size: 0.75em;

li

color: #333333; font-size: 12px;

img

border: none;

table

font-size: 12px;

a

color: #9239c4; text-decoration: underline

a:hover

color: #858500; text-decoration: underline;

 

Scotland’s soils

body, html

color: #333333; font-family: Arial,Helvetica,sans-serif; font-size: 12px; margin: 0; padding: 0;

h1

color: #333333; font-size: 2em;

h2

color: #333333; font-size: 1.5em;

h3

color: #333333; font-size: 1.3em;

p

color: #333333; font-size: 1em;

li

color: #333333;

img

border: none;

table

font-size: 12px;

a

color: #9239c4; text-decoration: underline

a:hover

color: #858500; text-decoration: underline;

Headers and alternative colours

Headers and alternative colours - 01

Headers and alternative colours - 01 - Colours

Headers and alternative colours - 02

Headers and alternative colours - 02 - Colours

Headers and alternative colours - 03

Headers and alternative colours - 03 - Colours

Headers and alternative colours - 04

Headers and alternative colours - 04 - Colours

Header details

Scotland’s aquaculture

#header

background: url("images/aquaculture/header.png") no-repeat #ffffff; height: 105px;

Scotland’s soils

#header

background: url("../images/header_soils.png") no-repeat #ffffff; height: 105px;

Both sites

#topMenu

background: #333333; color: #fff; height: 23px; padding-left: 14px; padding-top: 7px; width: 946px;

#breadcrumb

color: #b3b3b3; height: 30px; line-height: 30px; margin-bottom: 10px; margin-left: 24px;

Top Menu Links

Nested within an unordered list and the ‘li’ tag floated left this is the style for the ‘a’ tag.

#topMenu li a

border-right: 1px solid #fff; color: #fff; font-size: 12px; padding: 0 10px !important; text-decoration: none;

Breadcrumb

Font size must be 11px. Preferably the divider should be ‘>’. The text colour is #333333 for breadcrumb links and for the selected page the colour is #888888. Example below:

Breadcrumb

Homepage layout

The homepage is divided into two columns.

#homeleft

float: left; margin-right: 12px; width: 370px;

#homeright

float: right; width: 524px;

Homepage title should be H1 with a font size of 1em (based on a browser standard of 16px) and no margin at the top to enable it to be aligned with the content on the right side. Any additional text on the homepage should just be a standard paragraph and any additional titles should be H2, H3 etc.

Buttons should be styled in a similar manner to the example below.

Homepage layout

Slideshow

The slideshow on the homepage is a simple rotation of images and text which links to the corresponding page on the site. The JavaScript code and CSS for the slideshow can be requested by emailing seweb.administrator@sepa.org.uk

Slideshow

Menu

The menu structure is made up of a container div. An unordered list to display the top level links and an additional unordered list to display subsequent levels. The main styling of the link is associated with the ‘a’ tag.

#main_menu

background: url("../images/menufade.png") repeat-x rgba(0, 0, 0, 0); float: left; margin-top: 10px; width: 200px;

.sidemenu li

display: block; width: 200px;

.sidemenu a

display: block; min-height: 12px; padding-bottom: 6px; padding-left: 14px; padding-top: 6px; text-decoration: none;

.sidemenu a.level1

border-bottom: 1px solid #eaeaea; color: #000;

.sidemenu a.level1:hover

color: #cccc00; text-decoration: underline;

.sidemenu a.level2

background: url("images/css/menu_level_2.gif") no-repeat scroll 0 0 rgba(0, 0, 0, 0); color: #000; display: block; padding-left: 22px !important;

.sidemenu a.level2:hover

color: #cccc00; text-decoration: underline;

.sidemenu a.level3

background: url("images/css/menu_level_3.gif") no-repeat scroll 0 0 rgba(0, 0, 0, 0); color: #000; display: block; padding-left: 30px !important;

.sidemenu a.level3:hover

color: #cccc00; text-decoration: underline;

Content pages

A simple structure is used to display text based pages. The menu remains on the left and the rest of the area is taken up with content. Which should be displayed as follows.

  • Title (h1)
  • Subtitle (h2)
  • Sub - subtitles (h3)
  • Text (paragraph)

Search Engine Optimisation

Search Engine Optimisation can be achieved by following these steps:

  • Separate, code, content and design – done using CSS and skilled developers;
  • Build to W3C standards and guidelines – complying with technical specifications for accessibility, usability, design etc;
  • Create a logical navigation structure;
  • The code behind tag should be appropriately named;
  • The code behind meta ‘description’ field should have an appropriate description of the page content;
  • The code behind meta ‘keyword’ field should have a list of relevant keywords associated with the page content;
  • Ensure URL's are descriptive;
  • Update content as often as possible – images and text;
  • Avoid duplicate content;
  • Create a site map page on your site;
  • Have a useful 404 page – to capture users navigating to non-existing pages;
  • Create an xml site map of your website and upload this through Google Webmaster tools.